Multiple routes to self- Versus other-expression in consumer choice

Journal of Marketing Research

Volumn 48, Issue 4, 2011, Pages 755-766

  Maimaran, Michal ^a   Simonson, Itamar ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

Choice; Other expression; Self expression

Indexed keywords

EID: 80052462156     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.4.755     Document Type: Article

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