Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Journal of Business Research

Volumn 67, Issue 3, 2014, Pages 324-331

  Arnett, Dennis B ^a,b   Wittmann, C Michael ^c  

^a TEXAS TECH UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH EASTERN NORWAY   (Norway)

^c UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

Marketing effectiveness; Marketing efficiency; Marketing process innovation; Marketing success; Salespeople; Social networks; Tacit knowledge exchange

Indexed keywords

EID: 84890571007     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.01.018     Document Type: Article

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