Linking customer resources to firm success: The role of marketing program implementation

Journal of Business Research

Volumn 64, Issue 4, 2011, Pages 394-400

  Lee, Ruby P ^a   Naylor, Gillian ^b   Chen, Qimei ^c  

^a FLORIDA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NEVADA   (United States)

^c UNIVERSITY OF HAWAII   (United States)

Author keywords

Customer knowledge; Customer network size; Marketing program implementation; Retailing

Indexed keywords

EID: 78751580247     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.10.004     Document Type: Article

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