Does marketing success lead to market success?

Journal of Business Research

Volumn 59, Issue 7, 2006, Pages 820-828

  Hunt, Shelby D ^a   Arnett, Dennis B ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

Dynamic competition; Market success; Marketing success; Resource advantage theory

Indexed keywords

EID: 33744541569     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.01.019     Document Type: Article

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