The embedded sales force: Connecting buying and selling organizations

Marketing Letters

Volumn 21, Issue 3, 2010, Pages 239-253

  Bradford, Kevin ^a   Brown, Steven ^b   Ganesan, Shankar ^c   Hunter, Gary ^d   Onyemah, Vincent ^e   Palmatier, Robert ^f   Rouziès, Dominique ^g   Spiro, Rosann ^h   Sujan, Harish ⁱ   Weitz, Barton ^j  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

^c UNIVERSITY OF ARIZONA   (United States)

^d CASE WESTERN RESERVE UNIVERSITY   (United States)

^e BABSON COLLEGE   (United States)

^f UNIVERSITY OF WASHINGTON   (United States)

^g HEC PARIS   (France)

^h INDIANA UNIVERSITY   (United States)

ⁱ TULANE UNIVERSITY   (United States)

^j UNIVERSITY OF FLORIDA   (United States)

more..

Author keywords

Embedded; Relationship; Sales force

Indexed keywords

EID: 77954423141     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-010-9106-1     Document Type: Article

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