Interfunctional trust as a determining factor of a new product performance

European Journal of Marketing

Volumn 41, Issue 5-6, 2007, Pages 678-702

  Rodríguez, Nuria García ^a   Pérez, M José Sanzo ^a   Gutiérrez, Juan A Trespalacios ^a  

^a Administracion de Empresas y Contabilidad   (Spain)

Author keywords

Innovation; Marketing; Research and development; Spain; Trust

Indexed keywords

EID: 34249660496     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710737688     Document Type: Article

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