Antecedents of conflict in marketing's cross-functional relationship with sales

European Journal of Marketing

Volumn 39, Issue 11-12, 2005, Pages 1327-1344

  Dawes, Philip L ^a   Massey, Graham R ^b  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Australia; Conflict; Marketing; Sales managers; United Kingdom

Indexed keywords

EID: 26844560856     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510623280     Document Type: Review

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