Enhancing customer-needs–driven crm strategies: Core selling teams, knowledge management competence, and relationship marketing competence

Journal of Personal Selling and Sales Management

Volumn 25, Issue 4, 2005, Pages 329-343

  Arnett, Dennis B ^a   Badrinarayanan, Vishag ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 31144453871     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.2005.10749068     Document Type: Article

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