Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms

Journal of Business Research

Volumn 58, Issue 6, 2005, Pages 787-796

  Chimhanzi, Jacqueline ^a   Morgan, Robert E ^b  

^a ATBI   (South Africa)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Departmental relations; HR function; Interfunctional issues; Marketing function; Marketing organization; Marketing strategy; Strategy implementation

Indexed keywords

EID: 12144268748     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2003.11.003     Document Type: Article

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