Corporate philanthropic giving, advertising intensity, and industry competition level

Journal of Business Ethics

Volumn 94, Issue 1, 2010, Pages 39-52

  Zhang, Ran ^a   Zhu, Jigao ^a   Yue, Heng ^a   Zhu, Chunyan ^a  

^a Peking University   (China)

Author keywords

Advertising intensity; Catastrophic events; Corporate philanthropy; Corporate social responsibility; Industry competition level

Indexed keywords

EID: 77953539364     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-009-0248-0     Document Type: Article

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