Exploring relationship marketing in membership associations

European Journal of Marketing

Volumn 47, Issue 10, 2013, Pages 1622-1640

  Vincent, Nathan A ^a   Webster, Cynthia M ^a  

^a MACQUARIE UNIVERSITY   (Australia)

Author keywords

Advocacy; Commitment; Membership; Relationship marketing; Retention; Trust

Indexed keywords

EID: 84884807329     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-06-2011-0296     Document Type: Article

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