Relationship marketing, customer satisfaction and loyalty: A theoretical and empirical analysis from an asian perspective

Journal of International Consumer Marketing

Volumn 21, Issue 1, 2009, Pages 5-16

  Ndubisi, Nelson Oly ^a   Malhotra, Naresh K ^b   Wah, Chan Kok ^c  

^a MONASH UNIVERSITY MALAYSIA   (Malaysia)

^b GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^c La Salle School   (Malaysia)

Author keywords

Asia; Bank customers; Customer loyalty; Customer satisfaction; Relationship marketing

Indexed keywords

EID: 61449192468     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530802125134     Document Type: Article

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