Wine service marketing, value co-creation and involvement: Research issues

International Journal of Wine Business Research

Volumn 21, Issue 4, 2009, Pages 339-353

  Hollebeek, Linda D ^a   Brodie, Roderick J ^a  

^a UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

Author keywords

Branding; Distribution channels and markets; Marketing; Service levels; Wines

Indexed keywords

EID: 84986149670     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060911004914     Document Type: Article

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