How professional service firms compete in the market: An exploratory study

Journal of Marketing Management

Volumn 26, Issue 1-2, 2010, Pages 28-55

  Amonini, Claudia ^a   McColl Kennedy, Janet R ^b   Soutar, Geoffrey N ^a   Sweeney, Jillian C ^a  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Brand reputation; Competitive positioning; Professional services; Relationship marketing; Service quality; Value

Indexed keywords

EID: 79955980495     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672570903534662     Document Type: Article

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