Till death do us part...but not always: Six antecedents to a customer's relational preference in buyer - Seller exchanges

Industrial Marketing Management

Volumn 32, Issue 8, 2003, Pages 627-631

  Sheth, Jagdish N ^a   Shah, Reshma H ^a  

^a EMORY UNIVERSITY   (United States)

Author keywords

Buyer seller relationship; Relational exchange; Transactional exchange

Indexed keywords

EID: 0344944136     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.06.003     Document Type: Article

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