The transaction-relational continuum: Conceptually elegant but empirically denied

Journal of Business & Industrial Marketing

Volumn 22, Issue 7, 2007, Pages 439-451

  Palmer, Roger ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

Business to business marketing; Case studies; Relationship marketing; Transactional analysis

Indexed keywords

EID: 35349015918     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710828827     Document Type: Article

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