Are you providing the “right” customer experience? The case of Banca Popolare di Bari

International Journal of Bank Marketing

Volumn 31, Issue 7, 2013, Pages 506-528

  Klaus, Philipp ^a   Gorgoglione, Michele ^b   Buonamassa, Daniela ^b   Panniello, Umberto ^b   Nguyen, Bang ^c  

^a OMNES Education   (France)

^b POLITECNICO DI BARI   (Italy)

^c OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Customer experience; Customer experience management; Customer experience quality; Customer experience strategy; EXQ; Marketing strategy

Indexed keywords

EID: 84884755130     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJBM-02-2013-0019     Document Type: Article

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