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Volumn 48, Issue 1, 2006, Pages 7-25

Out with the new, in with the old

(1)  Gordon, Wendy a  

a NONE

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EID: 32544445161     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800102     Document Type: Conference Paper
Times cited : (19)

References (17)
  • 1
    • 0000974763 scopus 로고    scopus 로고
    • The unbearable automaticity of being
    • Bargh, J.A. & Chartrand, T.L. (1999) The unbearable automaticity of being. American Psychologist, 54, pp. 462-479.
    • (1999) American Psychologist , vol.54 , pp. 462-479
    • Bargh, J.A.1    Chartrand, T.L.2
  • 2
    • 3042892456 scopus 로고
    • Love the ad. Buy the product? Why liking the advertising and preferring the brand aren't such strange bedfellows after all
    • September
    • Biel, A.L. (1990) Love the ad. Buy the product? Why liking the advertising and preferring the brand aren't such strange bedfellows after all. Admap, September.
    • (1990) Admap
    • Biel, A.L.1
  • 3
    • 0004111943 scopus 로고    scopus 로고
    • London: Weidenfeld & Nicolson
    • Carter, R. (1998) Mapping the Mind. London: Weidenfeld & Nicolson.
    • (1998) Mapping the Mind
    • Carter, R.1
  • 10
    • 32544433873 scopus 로고    scopus 로고
    • Low involvement processing - A new model of brands and advertising
    • Heath, R. (2000) Low involvement processing - a new model of brands and advertising. International Journal of Advertising, 19, 3, pp. 287-298.
    • (2000) International Journal of Advertising , vol.19 , Issue.3 , pp. 287-298
    • Heath, R.1
  • 12


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.