Service personal values and customer loyalty: A study of banking services in a transitional economy

International Journal of Bank Marketing

Volumn 28, Issue 6, 2010, Pages 465-478

  Thuy, Pham Ngoc ^a   Hau, Le Nguyen ^a  

^a Vietnam National University Ho Chi Minh   (Viet Nam)

Author keywords

Banking; Customer loyalty; Customer satisfaction; Service levels; Value analysis; Vietnam

Indexed keywords

EID: 77956543884     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321011077706     Document Type: Article

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