Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs

International Journal of Bank Marketing

Volumn 29, Issue 3, 2011, Pages 247-267

  Baumann, Chris ^a   Elliott, Greg ^a   Hamin, Hamin ^a  

^a MACQUARIE UNIVERSITY   (Australia)

Author keywords

Banking; Change management; Customer loyalty; Linear structure equation modelling; Modelling; Risk management

Indexed keywords

EID: 79953292300     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321111117511     Document Type: Article

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