Towards a better measure of customer experience

International Journal of Market Research

Volumn 55, Issue 2, 2013, Pages 227-246

  Klaus, Philipp ^a   Maklan, Stan ^b  

^a OMNES Education   (France)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84876169421     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJMR-2013-021     Document Type: Article

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