Any way goes: Identifying value constellations for service infusion in SMEs

Industrial Marketing Management

Volumn 42, Issue 1, 2013, Pages 18-30

  Kowalkowski, Christian ^a,b   Witell, Lars ^b,c   Gustafsson, Anders ^c,d  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

^b LINKÖPING UNIVERSITY   (Sweden)

^c KARLSTAD UNIVERSITY   (Sweden)

^d BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Service infusion; Service strategy; Service transition; Small and medium sized enterprises; Value constellation

Indexed keywords

EID: 84873567593     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.11.004     Document Type: Article

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