From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies

Industrial Marketing Management

Volumn 39, Issue 1, 2010, Pages 129-136

  Dubois, Anna ^a   Gibbert, Michael ^b  

^a CHALMERS UNIVERSITY OF TECHNOLOGY   (Sweden)

^b BOCCONI UNIVERSITY   (Italy)

Author keywords

Case study methodology; Empirical phenomena; Industrial marketing management; Theory

Indexed keywords

EID: 73449116688     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.08.003     Document Type: Article

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