Managing industrial service offerings in global business markets

Journal of Business and Industrial Marketing

Volumn 26, Issue 3, 2011, Pages 181-192

  Kowalkowski, Christian ^a   Kindström, Daniel ^a   Brehmer, Per Olof ^a  

^a LINKÖPING UNIVERSITY   (Sweden)

Author keywords

Industrial services; International business; Multinational companies; Service systems

Indexed keywords

EID: 79952308717     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621111115903     Document Type: Article

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