Towards an operations strategy for product-centric servitization

International Journal of Operations and Production Management

Volumn 29, Issue 5, 2009, Pages 494-519

  Baines, Tim ^a   Lightfoot, Howard ^a   Peppard, Joe ^a   Johnson, Mark ^a   Tiwari, Ashutosh ^a   Shehab, Essam ^a   Swink, Morgan ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Operations management; Product management; Service operations; Services marketing

Indexed keywords

EID: 66249105689     PISSN: 01443577     EISSN: None     Source Type: Journal    
DOI: 10.1108/01443570910953603     Document Type: Article

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