Service addition as business market strategy: Identification of transition trajectories

Journal of Service Management

Volumn 21, Issue 5, 2010, Pages 693-714

  Matthyssens, Paul ^a   Vandenbempt, Koen ^a  

^a ANTWERP MANAGEMENT SCHOOL   (Belgium)

Author keywords

Manufacturing industry; Marketing strategy; Value added service levels

Indexed keywords

EID: 78149264784     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231011079101     Document Type: Article

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