Customer-focused and service-focused orientation in organizational structures

Journal of Business and Industrial Marketing

Volumn 27, Issue 7, 2012, Pages 527-537

  Gebauer, Heiko ^a   Kowalkowski, Christian ^b,c  

^a SWISS FEDERAL INSTITUTE OF AQUATIC SCIENCE AND TECHNOLOGY   (Switzerland)

^b HANKEN SCHOOL OF ECONOMICS   (Finland)

^c LINKÖPING UNIVERSITY   (Sweden)

Author keywords

Case studies; Customer orientation; Manufacturing industries; Organizational structures; Service orientation; Services in manufacturing companies

Indexed keywords

EID: 84865137511     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621211257293     Document Type: Article

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