Aligning industrial services with strategies and sources of market differentiation

Journal of Business and Industrial Marketing

Volumn 26, Issue 5, 2011, Pages 332-343

  Raddats, Chris ^a  

^a UNIVERSITY OF CENTRAL LANCASHIRE   (United Kingdom)

Author keywords

Industrial services; Management strategy; Market differentiation; Modularity; Product differentiation; Product centric businesses; Service offering

Indexed keywords

EID: 79958731791     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621111144398     Document Type: Article

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