Moderating effects of emotion on the perceived fairness of price increases

Advances in Consumer Research

Volumn 36, Issue , 2009, Pages 332-338

  Heussler, Tobias ^a   Huber, Frank ^b   Meyer, Frederik ^b   Vollhardt, Kai ^b   Ahlert, Dieter ^a  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b JOHANNES GUTENBERG UNIVERSITY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052868997     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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