The targeted and non-targeted framework: Differential impact of marketing tactics on customer perceptions

Journal of Targeting, Measurement and Analysis for Marketing

Volumn 20, Issue 2, 2012, Pages 96-108

  Nguyen, Bang ^a   Li, Mo ^b   Chen, Cheng Hao ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

consumer perceptions; customer management; non targeted customers; retailing; targeted customers

Indexed keywords

EID: 84864338945     PISSN: 09673237     EISSN: 14791862     Source Type: Journal    
DOI: 10.1057/jt.2012.7     Document Type: Article

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