Fair price: Research outside marketing

Journal of Product and Brand Management

Volumn 17, Issue 7, 2008, Pages 497-503

  Maxwell, Sarah ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

Behavioural economics; Prices; Research

Indexed keywords

EID: 77955494358     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810916399     Document Type: Review

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