Target reputation transferability, consumer animosity, and cross-border acquisition success: A comparison between China and Taiwan

International Business Review

Volumn 22, Issue 1, 2013, Pages 174-186

  Fong, Cher Min ^a   Lee, Chun Ling ^a   Du, Yunzhou ^b  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

^b ANHUI UNIVERSITY OF FINANCE AND ECONOMICS   (China)

Author keywords

China; Consumer animosity; Corporate reputation; Cross border acquisition (CBA); Foreign entry mode; Post acquisition performance

Indexed keywords

EID: 84870242212     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2012.03.004     Document Type: Article

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