Nationalistic sentiments of Chinese consumers: The effects and determinants of animosity and consumer ethnocentrism

Journal of International Consumer Marketing

Volumn 21, Issue 4, 2009, Pages 299-308

  Ishii, Kenichi ^a  

^a UNIVERSITY OF TSUKUBA   (Japan)

Author keywords

Animosity; China; Consumer ethnocentrism; Exclusionism; Internationalism; Japan; Patriotism; U.S

Indexed keywords

EID: 70449579164     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530802282232     Document Type: Article

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