Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?

International Marketing Review

Volumn 24, Issue 4, 2007, Pages 409-426

  Essoussi, Leila Hamzaoui ^a   Merunka, Dwight ^b,c  

^a UNIVERSITY OF OTTAWA   (Canada)

^b KEDGE BUSINESS SCHOOL   (France)

^c AIX MARSEILLE UNIVERSITY   (France)

Author keywords

Brand image; Country of origin; Customer behaviour; Emerging markets

Indexed keywords

EID: 34547243898     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710760991     Document Type: Article

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