Buyer monitoring: A means to insure personalized service

Journal of Marketing Research

Volumn 46, Issue 5, 2009, Pages 573-583

  Kwortnik, Robert J ^a   Lynn, W Michael ^a   Ross, William T ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Buyer monitoring; Employee control mechanisms; Personalized service; Service quality; Tipping

Indexed keywords

EID: 70349925079     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.5.573     Document Type: Article

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