Stakeholder marketing and the organizational field: The role of institutional capital and ideological framing

Journal of Public Policy and Marketing

Volumn 29, Issue 1, 2010, Pages 27-37

  Handelman, Jay M ^a   Cunningham, Peggy H ^b   Bourassa, Maureen A ^c  

^a QUEEN S UNIVERSITY   (Canada)

^b DALHOUSIE UNIVERSITY   (Canada)

^c UNIVERSITY OF SASKATCHEWAN   (Canada)

Author keywords

Activism; Cultural capital; Retailing; Stakeholder marketing; Trigger events

Indexed keywords

EID: 77953259674     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.29.1.27     Document Type: Article

References (26)

1. Abela, Andrew V. and Patrick E. Murphy (2008), "Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing," Journal of the Academy of Marketing Science, 36 (Spring), 39-53.
2. Argenti, Paul A. (2004), "Collaborating with Activists: How Starbucks Works with NGOs," California Management Review, 47 (Fall), 91-116.
3. Baker, Stacey Menzel, James W. Gentry, and Terri L. Rittenberg (2005), "Building Understanding of the Domain of Consumer Vulnerability," Journal of Macromarketing, 25 (December), 128-139
4. Berger, Ida E., Peggy H. Cunningham, and Minette E. Drumwright (2004), "Social Alliances: Company/Non-Profit Collaboration," California Management Review, 47 (1), 58-90.
5. Bhattacharya, C.B. and Sankar Sen (2003), "Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies," Journal of Marketing, 67 (April), 76-88.
6. Bolton, Lisa E., Joel B. Cohen, and Paul N. Bloom (2006), "Does Marketing Products as Remedies Create 'Get Out of Jail Free Cards'?" Journal of Consumer Research, 33 (June), 71-81.
7. Boyatzis, Richard E. (1998), Transforming Qualitative Information: Thematic Analysis and Code Development. Thousand Oaks, CA: Sage Publications.
8. Braun, Virginia and Victoria Clarke (2006), "Using Thematic Analysis in Psychology," Qualitative Research in Psychology, 3 (1), 77-101.
9. Burgess, Deanna O., Todd M. Shank, and Daniel Borgia (2001), "Consumer Lending and Deposit Abuses," Journal of Public Policy & Marketing, 20 (Spring), 138-143
10. Dacin, M. Tina, Marc J. Ventresca, and Brent D. Beal (1999), "The Embeddedness of Organizations: Dialogue and Directions," Journal of Management, 25 (3), 317-356
11. Dutton, Jane E. and Janet M. Dukerich (1991), "Keeping an Eye on the Mirror: Image and Identity in Organizational Adaptation," Academy of Management Journal, 34 (September), 517-554
12. Farris, Donald E. (1969), "The Commission on Food Marketing: Implications for Food Industries in the South," Southern Journal of Agricultural Economics, (December), 1-5.
13. Ferrell, O.C. and Linda Ferrell (2008), "A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice," Journal of Macromarketing, 28 (March), 24-32.
14. Hoffman, Andrew J. (1999), "Institutional Evolution and Change: Environmentalism and the U.S. Chemical Industry," Academy of Management Journal, 42 (August), 351-371
15. -(2003), "Linking Social Systems Analysis to the Industrial Ecology Framework," Organization and Environment, 16 (March), 66-86.
16. -and William Ocasio (2001), "Not All Events Are Attended Equally: Toward a Middle-Range Theory of Industry Attention to External Events," Organization Science, 12 (July-August), 414-434
17. Howard-Grenville, Jennifer A., Andrew J. Hoffman, and C.B. Bhattacharya (2007), "Who Can Act on Sustainability Issues? Corporate Capital and the Configuration of Organizational Fields," in Organizations and the Sustainability Mosaic: Crafting Long-Term Ecological and Societal Solutions, Sanjay Sharma, Mark Starik, and Brian Husted, eds. Cheltenham, UK: Edward Elgar, 193-215.
18. Maignan, Isabelle and O.C. Ferrell (2004), "Corporate Social Responsibility and Marketing: An Integrative Framework," Journal of the Academy of Marketing Science, 32 (Winter), 3-19.
19. Meyer, Alan D. (1982), "Adapting to Environmental Jolts," Administrative Science Quarterly, 27 (December), 515-537
20. -, Geoffrey R. Brooks, and James B. Goes (1990), "Environmental Jolts and Industry Revolutions: Organizational Responses to Discontinuous Change," Strategic Management Journal, 11 (Summer), 93-110.
21. Meyer, John W. and Brian Rowan (1977), "Institutional Organizations: Formal Structure as Myth and Ceremony," American Journal of Sociology, 83 (2), 340-363
22. Ocasio, William (1997), "Towards an Attention-Based View of the Firm," Strategic Management Journal, 18 (Summer), 187-206.
23. Polonsky, Michael Jay and Don Scott (2005), "An Empirical Examination of the Stakeholder Strategy Matrix," European Journal of Marketing, 39 (9-10), 1199-1215.
24. Robinson, Richard (1990), United States Business History, 1602-1988: A Chronology. New York: Greenwood Press.
25. Wade-Benzoni, Kimberly A., Andrew J. Hoffman, Leigh L. Thompson, Don A. Moore, James J. Gillespie, and Max H. Baz-erman (2002), "Barriers to Resolution in Ideologically Based Negotiations: The Role of Values and Institutions," Academy of Management Review, 27 (1), 41-57.
26. Yau, Oliver H.M., Raymond P.M. Chow, Leo Y.M. Sin, Alan C.B. Tse, C.L. Luk, and Jenny S.Y. Lee (2007), "Developing a Scale for Stakeholder Orientation," European Journal of Marketing, 41 (11-12), 1306-1327.