Exploring the brand value-shareholder value nexus for consumer goods companies

Journal of the Academy of Marketing Science

Volumn 26, Issue 4, 1998, Pages 260-273

  Kerin, Roger A ^a,b,c   Sethuraman, Raj ^a,c,d  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c SOUTHERN METHODIST UNIVERSITY   (United States)

^d NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22444452289     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070398264001     Document Type: Article

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