The fruits of legitimacy: Why some new ventures gain more from innovation than others

Journal of Marketing

Volumn 72, Issue 4, 2008, Pages 58-75

  Rao, Raghunath Singh ^a   Chandy, Rajesh K ^b   Prabhu, Jaideep C ^c  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c IMPERIAL COLLEGE LONDON   (United Kingdom)

Author keywords

Alliances; Biotechnology; Entrepreneurship; Innovation; Legitimacy; Stock market returns

Indexed keywords

EID: 47849086391     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.4.58     Document Type: Article

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