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Volumn 37, Issue 3, 2009, Pages 359-374

The effect of employee behavior on brand personality impressions and brand attitudes

Author keywords

Brand attitudes; Brand personality; Customer employee interactions; Self disclosure; Stereotyping theory; Updating processes

Indexed keywords


EID: 70350708213     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0140-6     Document Type: Article
Times cited : (73)

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