The American marketing association definition of marketing: Moving from lagging to leading indicator

Journal of Public Policy and Marketing

Volumn 26, Issue 2, 2007, Pages 251-260

  Ringold, Debra Jones ^a   Weitz, Barton ^b  

^a WILLAMETTE UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36849083693     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.26.2.251     Document Type: Review

References (89)

1. Achrol, Ravi S. and Philip Kotler (2006), "The Service Dominant Logic for Marketing: A Critique," in The Service-Dominant Logic of Marketing, Robert F. Lusch and Stephen L. Vargo, eds. Armonk, NY: M.E. Sharpe, 320-33.
2. Alderson, Wroe (1957), Marketing Behavior and Executive Action. Homewood, IL: Richard D. Irwin.
3. _ (1965), Dynamic Marketing Behavior. Homewood, IL: Richard D. Irwin.
4. Bartels, Robert (1974), "The Identity Crisis in Marketing," Journal of Marketing, 38 (October), 73-76.
5. _ (1983), "Is Marketing Defaulting Its Responsibilities?" Journal of Marketing, 47 (October), 32-35.
6. Beckman, Theodore N., Harold H. Maynard, and William R. Davidson (1957), Principles of Marketing, 6th ed. New York: The Ronald Press Company.
7. Bernard, H. Russell (2002), Research Methods in Anthropology: Qualitative and Quantitative Approaches, 3d ed. Walnut Creek, CA: Altamira Press.
8. Bolton, Ruth, ed. (2005), "Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure," Journal of Marketing, 69 (October), 1-25.
9. Brown, Edmund (1925), Marketing. New York: Harper and Brothers.
10. Clark, Fred E. (1922), Principles of Marketing. New York: Macmillan.
11. _ (1932), Principles of Marketing, rev. ed. New York: Macmillan.
12. _ and Carrie Patton Clark (1942), Principles of Marketing, 3d ed. New York: Macmillan.
13. Converse, Paul D. (1930), The Elements of Marketing. New York: Prentice Hall.
14. _ (1935), The Elements of Marketing, rev ed. New York: Prentice Hall.
15. _and Harvey W. Huegy (1940), The Elements of Marketing, 2d rev. ed. New York: Prentice Hall.
16. _ and _ (1946), The Elements of Marketing, 3d rev. ed. New York: Prentice Hall.
17. _, _, and Robert V. Mitchell (1952), The Elements of Marketing, 5th ed. New York: Prentice Hall.
18. _, _, and _ (1958), Elements of Marketing, 6th ed. New York: Prentice Hall.
19. _, _, and _ (1965), Elements of Marketing, 7th ed. New York: Prentice Hall.
20. Duncan, C.S. (1920), Marketing: Its Problems and Methods. New York: D. Appleton and Company.
21. Grove, Stephen J., Joby John, and Raymond P. Fisk (2006), "Back to the Future: Putting People Back in Marketing," in Does Marketing Need Reform? Fresh Perspectives on the Future, Jagdish N. Sheth and Rajendra S. Sisodia, eds. Armonk, NY: M.E. Sharpe, 306-311.
22. Gundlach, Gregory T. (2005), "The American Marketing Association's New Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing and Society," in 2005 Marketing and Public Policy Conference Proceedings, Vol. 15, Jeff Langenderfer, Don Lloyd Cook, and Jerome D. Williams, eds. Chicago: American Marketing Association, 1-3.
23. _ (2006), "Whither 'Marketing'? Commentary on the American Marketing Association's New Definition of Marketing," in Does Marketing Need Reform? Fresh Perspectives on the Future, Jagdish N. Sheth and Rajendra S. Sisodia, eds. Armonk, NY: M.E. Sharpe, 105-108.
24. _ (2007), "The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society," Journal of Public Policy & Marketing, 26 (Fall), 243-50.
25. Howard, John A. (1957), Marketing Management: Analysis and Planning. Homewood, IL: Richard D. Irwin.
26. _ (1963), Marketing Management: Analysis and Planning, rev ed. Homewood, IL: Richard D. Irwin.
27. Hunt, Shelby D. (1976), Marketing Theory: Conceptual Foundations of Research in Marketing. Columbus, OH: Grid.
28. _ (2002), Foundations of Marketing Theory: Toward a General Theory of Marketing. Armonk, NY: M.E. Sharp.
29. _ (2006), personal communication, (October and November).
30. _ and Jerry Goolsby (1988), "The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective," in Historical Perspectives in Marketing, Terrence Nevett and Ronald A. Fullerton, eds. Lexington, MA: D.C. Heath and Company, 35-54.
31. Keefe, Lisa M. (2004), "What Is the Meaning of Marketing?" Marketing News, (September 15), 17-18.
32. Kotler, Philip (1967), Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, NJ: Prentice Hall.
33. _ (1972), Marketing Management: Analysis, Planning, and Control, 2d ed. Englewood Cliffs, NJ: Prentice Hall.
34. _ (1976), Marketing Management: Analysis, Planning, and Control, 3d ed. Englewood Cliffs, NJ: Prentice Hall.
35. _ (1980), Marketing Management: Analysis, Planning and Control, 4th ed. Englewood Cliffs, NJ: Prentice Hall.
36. _ (1984), Marketing Management: Analysis, Planning, and Control, 5th ed. Englewood Cliffs, NJ: Prentice Hall.
37. _ (1988), Marketing Management: Analysis, Planning, Implementation, and Control, 6th ed. Englewood Cliffs, NJ: Prentice Hall.
38. _ (1991), Marketing Management: Analysis, Planning, Implementation, and Control, 7th ed. Englewood Cliffs, NJ: Prentice Hall.
39. _ (1994), Marketing Management: Analysis, Planning, Implementation, and Control, 8th ed. Englewood Cliffs, NJ: Prentice Hall.
40. _ (1997), Marketing Management: Analysis, Planning, Implementation, and Control, 9th ed. Upper Saddle River, NJ: Prentice Hall.
41. _ (2000) Marketing Management, The Millenium ed. Upper Saddle River, NJ: Prentice Hall.
42. _ (2003), Marketing Management, 11th ed. Upper Saddle River, NJ: Prentice Hall.
43. _ and Kevin Lane Keller (2006), Marketing Management, 12th ed. Upper Saddle River, NJ: Prentice Hall.
44. _ and Sidney J. Levy (1969), "Broadening the Concept of Marketing," Journal of Marketing, 33 (January), 10-15.
45. _ and Gerald Zaltman (1971), "Social Marketing: An Approach to Planned Social Change," Journal of Marketing, 35 (July), 3-12.
46. Lehmann, Donald R. (2006), "More Dominant Logic for Marketing," in The Service-Dominant Logic of Marketing, Robert F. Lusch and Stephen L. Vargo, eds. Armonk, NY: M.E. Sharpe, 296-301.
47. Levy, Sidney J. (2006), "How New, How Dominant," in The Service-Dominant Logic of Marketing, Robert F. Lusch and Stephen L. Vargo, eds. Armonk, NY: M.E. Sharpe, 57-64.
48. Lusch, Robert F. (2007), "Marketing's Evolving Identity: Defining Our Future," Journal of Public Policy & Marketing, 26 (Fall), 261-68.
49. _ and Stephen L. Vargo (2006), "Service-Dominant Logic as a Foundation for a General Theory," in The Service-Dominant Logic of Marketing, Robert F. Lusch and Stephen L. Vargo, eds. Armonk, NY: M.E. Sharpe, 406-420.
50. Maynard, Harold H. and Theodore N. Beckman (1946), Principles of Marketing, 4th ed. New York: Ronald Press.
51. _, Walter C. Weidler, and Theodore N. Beckman (1927), Principles of Marketing. New York: Ronald Press.
52. _, _, and _ (1932), Principles of Marketing, rev. ed. New York: Ronald Press.
53. _, _, and _ (1939), Principles of Marketing, 3d ed. New York: Ronald Press.
54. _, _, and William R. Davidson (1952), Principles of Marketing, 5th ed. New York: Ronald Press.
55. McCarthy, E. Jerome (1960), Basic Marketing: A Managerial Approach. Homewood, IL: Richard D. Irwin.
56. _ (1964), Basic Marketing: A Managerial Approach, rev. ed. Homewood, IL: Richard D. Irwin.
57. _ (1968), Basic Marketing: A Managerial Approach, 3d ed. Homewood, IL: Richard D. Irwin.
58. _ (1971), Basic Marketing: A Managerial Approach, 4th ed. Homewood, IL: Richard D. Irwin.
59. _ (1975), Basic Marketing: A Managerial Approach, 5th ed. Homewood, IL: Richard D. Irwin.
60. _ (1978), Basic Marketing: A Managerial Approach, 6th ed. Homewood, IL: Richard D. Irwin.
61. _ and Andrew A. Brogowicz (1981), Basic Marketing: A Managerial Approach, 7th ed. Homewood, IL: Richard D. Irwin.
62. _ and William D. Perreault Jr. (1984), Basic Marketing: A Managerial Approach, 8th ed. Homewood, IL: Richard D. Irwin.
63. _ and _ (1987), Basic Marketing: A Managerial Approach, 9th ed. Homewood, IL: Richard D. Irwin.
64. _ and _ (1990), Basic Marketing: A Managerial Approach, 10th ed. Homewood, IL: Richard D. Irwin.
65. _ and _ (1993), Basic Marketing: A Global-Managerial Approach, 11th ed. Homewood, IL: Richard D. Irwin.
66. Perreault, William D., Jr., and E. Jerome McCarthy (1996), Basic Marketing: A Global-Managerial Approach, 12th ed. Chicago: Richard D. Irwin.
67. _ and _ (1999), Basic Marketing: A Global-Managerial Approach, 13th ed. Boston: Richard D. Irwin/ McGraw-Hill.
68. _ and _ (2002), Basic Marketing: A Global-Managerial Approach, 14th ed. Boston: Richard D. Irwin/ McGraw-Hill.
69. _ and _ (2005), Basic Marketing: A Global-Managerial Approach, 15th ed. Boston: Richard D. Irwin/ McGraw-Hill.
70. Pride, William M. and O.C. Ferrell (1977), Marketing: Basic Concepts and Decisions. Boston: Houghton Mifflin.
71. _ and _ (1980), Marketing: Basic Concepts and Decisions, 2d ed. Boston: Houghton Mifflin.
72. _ and _ (1983), Marketing: Basic Concepts and Decisions, 3d ed. Boston: Houghton Mifflin.
73. _ and _ (1985), Marketing: Basic Concepts and Decisions, 4th ed. Boston: Houghton Mifflin.
74. _ and _ (1987), Marketing: Basic Concepts and Decisions, 5th ed. Boston: Houghton Mifflin.
75. _ and _ (1989), Marketing: Concepts and Strategies, 6th ed. Boston: Houghton Mifflin.
76. _ and _ (1991), Marketing: Concepts and Strategies, 7th ed. Boston: Houghton Mifflin.
77. _ and _ (1993), Marketing: Concepts and Strategies, 8th ed. Boston: Houghton Mifflin.
78. _ and _ (1995), Marketing: Concepts and Strategies, 9th ed. Boston: Houghton Mifflin.
79. _ and _ (1997), Marketing: Concepts and Strategies, 10th ed. Boston: Houghton Mifflin.
80. _ and _ (2000), Marketing: Concepts and Strategies, 2000 lib. ed. Boston: Houghton Mifflin.
81. _ and _ (2003), Marketing: Concepts and Strategies, 12th ed. Boston: Houghton Mifflin.
82. _ and _ (2006), Marketing: Concepts and Strategies, 13th ed. Boston: Houghton Mifflin.
83. Rust, Roland T. (2006), "From the Editor: The Maturation of Marketing as a Discipline," Journal of Marketing, 70 (July), 1-2.
84. Sheth, Jagdish N. and Barbara L. Gross (1988), "Parallel Development of Marketing and Consumer Behavior: A Historical Perspective," in Historical Perspectives in Marketing, Terrence Nevett and Ronald A. Fullerton, eds. Lexington, MA: D.C. Heath and Company, 9-33.
85. Webster, Frederick, Jr. (2005), "Back to the Future: Integrating Marketing as Tactics, Strategy, and Organizational Culture," in "Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure," Journal of Marketing, 69 (October), 4-6.
86. Wilkie, William L. (2005), "Needed: A Larger Sense of Marketing Scholarship," in "Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure," Journal of Marketing, 69 (October), 8-10.
87. _ (2006), "The World of Marketing Thought: Where Are We Heading?" in Does Marketing Need Reform? Fresh Perspectives on the Future, Jagdish N. Sheth and Rajendra S. Sisodia, eds. Armonk, NY: M.E. Sharpe, 239-47.
88. _ and Elizabeth S. Moore (1999), "Marketing's Contribution to Society," Journal of Marketing, 63 (Special Issue), 198-218.
89. _ and _ (2006), "Examining Marketing Scholarship and the Service-Dominant Logic," in The Service-Dominant Logic of Marketing, Robert F. Lusch and Stephen L. Vargo, eds. Armonk, NY: M.E. Sharpe, 266-78.