Children's recall of television ad elements: An examination of audiovisual effects

Journal of Advertising

Volumn 35, Issue 1, 2006, Pages 23-33

  Maher, Jill K ^a   Hu, Michael Y ^b   Kolbe, Richard H ^b  

^a ROBERT MORRIS UNIVERSITY   (United States)

^b KENT STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646493655     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350102     Document Type: Article

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