The effects of audio-visual and visual-only cues on consumers'responses to co-branded advertising

Journal of Marketing Communications

Volumn 16, Issue 5, 2010, Pages 307-324

  Wang, Alex ^a   Muehling, Darrel D ^b  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Audio visual cues; Brand association; Co branded advertising

Indexed keywords

EID: 77956525272     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260902970190     Document Type: Article

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