Children and the changing world of advertising

Journal of Business Ethics

Volumn 52, Issue 2, 2004, Pages 161-167

  Moore, Elizabeth S ^a  

^a UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4143146547     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/B:BUSI.0000035907.66617.f5     Document Type: Review

References (33)

1. Andreasen, A. R: 1997, 'From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing', Journal of Public Policy and Marketing 16(Spring), 129-131.
2. Blatt, J., L. Spencer and S. Ward: 1972, 'A Cognitive Developmental Study of Study of Children's Reactions to Television Advertising', in G. Comstock and E. Rubinstein, (eds.), Television and Social Behavior, Vol. 4. Washington, D.C., U.S. Government Printing Office).
3. Boush, D. M., M. Friestad and G. M. Rose: 1994, 'Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics', Journal of Consumer Research 21(June), 165-175.
4. Brucks, M., G. M. Armstrong and M. E. Goldberg: 1988, 'Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach', Journal of Consumer Research 14(March), 471-482.
5. Center for Science in the Public Interest: 2003, Pestering Parents: How Food Companies Market Obesity to Children (Washington, DC).
6. Children's Advertising Review Unit: 2003, Self-Regulatory Guidelines for Children's Advertising, National Advertising Division, Council of Better Business Bureaus, Inc., accessed at http://www.caru.org/guidelines/index.asp on 11/5/03.
7. Edwards E.: 2003, 'Plug (the Product) and Play', The Washington Post, January 26, A1.
8. Fattah, H. and P. Paul: 2002, 'Gaming Gets Serious', American Demographics, May, 39-43.
9. Federal Communications Commission 2003, Children's Televison: Programming & Commercial Limits, accessed at http://ftp.fcc.gov/commissioners/ abernathy/news/childrenstv.html on 11/5/03.
10. Federal Trade Commission: 1978, FTC Staff Report on Television Advertising to Children, Washington, DC: U.S. Government Printing Office.
11. Ferrazzi, K. and K. Benezra: 2001, 'Journey to the Top', Brandweek, April 16, 28-36.
12. Hoch, S.J. and Y. Ha: 1986, 'Consumer Learning: Advertising and the Ambiguity of Product Experience', Journal of Marketing 13(September), 212-225.
13. Lindstrom, M. and P. B. Seybold: 2003, Brand Child (London, Kogan Page).
14. Klein, L. R.: 2003, 'Creating Virtual Product Experiences: The Role of Telepresence," Journal of Interactive Marketing', 17(Winter), 41-55.
15. Kunkel, D.: 1988, 'Children and Host-Selling Television Commercials', Communication Research 15, 71-92.
16. Kunkel, D.: 2001, 'Children and Television Advertising', in Handbook of Children and the Media, in D. G. Singer and J. L. Singer (eds.) (Thousand Oaks, CA: Sage), pp. 375-393.
17. Li, H., T. Daugherty and F. Biocca: 2003, 'The Role of Virtual Experience in Consumer Learning', Journal of Consumer Psychology 13(4), 395-407.
18. Macklin, M. C.: 1987, 'Preschoolers' Understanding of the Informational Function of Television Advertising', Journal of Consumer Research 14(September), 229-239.
19. Macklin, M. C.: 2003, 'Children: Targets of Advertising', in J. McDonough and K. Egolf (eds.), Encyclopedia of Advertising, 1, (New York, NY: Fitzroy Dearborn), pp. 294-298.
20. McNeal, J. U.: 1987, Children as Consumers (Lexington, MA: D. C. Heath).
21. McNeal, J. U.: 1998, 'Tapping the Three Kids' Markets', American Demographics 20(April), 37-41.
22. Montgomery, K. C.: 2001, "Digital Kids - The New On-line Children's Consumer Culture', in D. G. Singer and J. L. Singer (eds.), Handbook of Children and the Media, (Thousand Oaks, CA: Sage), pp. 635-650.
23. Moore, E. S. and R. J. Lutz: 2000, 'Children, Advertising, and Product Experiences: A Multimethod Inquiry', Journal of Consumer Research 27(June), 31-48.
24. Moore, E. S., W. L. Wilkie and R. J. Lutz: 2002, 'Passing the Torch: Intergenerational Influences as a Source of Brand Equity', Journal of Marketing 66(April), 17-37.
25. Neuborne, E.: 2001, 'For Kids on the Web, It's an Ad, Ad, Ad, Ad World', Business Week, Issue 3475, August 13, 108-109.
26. Raney, A. A., L. M. Arpan, K. Pashupati and D. A. Brill: 2003, 'At the Movies, On the Web: An Investigation of the Effects of Entertaining and Interactive Web Content on Site and Brand Evaluations', Journal of Interactive Marketing 17(Autumn), 38-53.
27. Roberts, D. F.: 1982 'Children, and Commercials: Issues, Evidence and Interventions', Prevention in Human Services 2, 19-35.
28. Robertson, T. S. and J. R. Rossiter: 1974, 'Children and Commercial Persuasion: An Attribution Theory Analysis', Journal of Consumer Research 1(June), 13-20.
29. Roedder, D. L.: 1981, 'Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach', Journal of Consumer Research 8(September), 144-153.
30. Roedder, D. R.: 1999, 'Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research', Journal of Consumer Research 26(December), 183-213.
31. Rossiter J. R. and T. S.: 1974, 'Children's TV Commercials: Testing the Defenses', Journal of Communication 24(4), 137-144.
32. Smith, R. E. and W. R. Swinyard: 1982, 'Information Response Models: An Integrated Approach', Journal of Marketing 46(Winter), 81-92.
33. U.S. Department of Education: 2003, Computer and Internet Use by Children and Adolescents in 2001, National Center for Education Statistics, NCES 2004-014.