Effects of implicit memory on memory-based versus stimulus-based brand choice

Journal of Marketing Research

Volumn 39, Issue 4, 2002, Pages 440-454

  Lee, Angela Y ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036852304     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.39.4.440.19119     Document Type: Article

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