The effects of presentation formats and task complexity on online consumers' product understanding

MIS Quarterly: Management Information Systems

Volumn 31, Issue 3, 2007, Pages 475-500

  Jiang, Zhenhui ^a   Benbasat, Izak ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Product presentation; Product understanding; Task complexity; Virtual product experience

Indexed keywords

COMPUTATIONAL COMPLEXITY; CONSUMER PRODUCTS; KNOWLEDGE ACQUISITION; ONLINE SYSTEMS; VIRTUAL REALITY; WEBSITES;

PRODUCT PRESENTATION; PRODUCT UNDERSTANDING; TASK COMPLEXITY; VIRTUAL PRODUCT EXPERIENCE;

INFORMATION DISSEMINATION;

EID: 34548426409     PISSN: 02767783     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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