The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

Journal of Marketing Research

Volumn 40, Issue 4, 2003, Pages 468-480

  Tavassoli, Nader T ^a   Lee, Yih Hwai ^b  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0344496253     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.4.468.19391     Document Type: Article

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