Impact of Restaurant Experience on Brand Image and Customer Loyalty: Moderating Role of Dining Motivation

Journal of Travel and Tourism Marketing

Volumn 29, Issue 6, 2012, Pages 532-551

  Jin, Naehyun ^a   Lee, Sangmook ^a   Huffman, Lynn ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

brand image; customer loyalty; dining motivation; Restaurant experiences

Indexed keywords

EID: 84864965689     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2012.701552     Document Type: Article

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