Interactions between price and price deal

Journal of Product and Brand Management

Volumn 19, Issue 2, 2010, Pages 143-152

  Swani, Kunal ^a   Yoo, Boonghee ^b  

^a Lencore Acoustics Corp   (United States)

^b HOFSTRA UNIVERSITY   (United States)

Author keywords

Brand equity; Brand loyalty; Price positioning; Prices

Indexed keywords

EID: 77951590229     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421011033494     Document Type: Article

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