An integrated model of price, satisfaction and loyalty: An empirical analysis in the service sector

Journal of Product and Brand Management

Volumn 16, Issue 7, 2007, Pages 459-468

  Martín Consuegra, David ^a   Molina, Arturo ^a   Esteban, Águeda ^a  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

Customer loyalty; Customer satisfaction; Fair value; Prices

Indexed keywords

EID: 36248993357     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710834913     Document Type: Article

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