An analytical model for building brand equity in hospitality firms

Annals of Operations Research

Volumn 195, Issue 1, 2012, Pages 355-378

  Hsu, Tsuen Ho ^a   Hung, Li Chu ^b   Tang, Jia Wei ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^b NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

Author keywords

Consistent fuzzy preference relations; Hospitality brand equity; Quality function deployment (QFD)

Indexed keywords

EID: 84858698492     PISSN: 02545330     EISSN: 15729338     Source Type: Journal    
DOI: 10.1007/s10479-011-0990-4     Document Type: Article

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